The Full Story
Coastal Cool. Everyday Bold.
Girl in the Fog was born where the Pacific meets the redwoods — Northern California’s rugged coastline, rolling hills, and misty mornings are in our DNA. Our brand is inspired by the way the fog rolls in over the cliffs, wraps around the mountains, and lingers just long enough to make you slow down and take it all in.
We create hats, accessories, and apparel that carry that same easygoing, yet distinctive energy. Think laid-back comfort meets a pop of personality. Whether it’s a cheeky trucker hat, a splash of neon, or a design that nods to local life, each piece is made to stand out without trying too hard.
What We're About
Inspired by place:
Every design is rooted in the NorCal coastal lifestyle — salty air, rugged trails, and endless horizons.
Built for real life:
Our pieces are made for mornings at the café, afternoons on the beach, or road trips with no set destination.
Limited drops:
We keep our runs small so your style stays fresh and unique.
For Locals, Wanderers, and Wild Hearts
Girl in the Fog isn’t just about what you wear — it’s about how you live. It’s for the ones who know their favorite surf break by name, who love a foggy morning as much as a golden sunset, and who believe that comfort and style should go hand-in-hand.
So grab your hat, step into the fog, and make it your own.
